Jun 29, 2017

Global IRONMAN triathlon 2018 event in Sri Lanka

Pro-Am Serendib (Pvt) Ltd., the official licensee of the World Triathlon Corporation and owner of the IRONMAN global triathlon brand, is gearing up to hold a prestigious international sporting event in Sri Lanka, which is the only IRONMAN event the South Asian region.

The company will hold The IRONMAN 70.3 Colombo, which is a qualifying event for triathletes to qualify to participate in the IRONMAN 70.3 World Championships in Nelson Mandela Bay, South Africa.

Scheduled for 25th February 2018, the event will feature a 1.9 km sea swim, 90km bike ride and a 21.1 km run – all to be completed by either an individual or as a team within a 7-hour period.

In addition, another prestigious event, IRONKIDS, will be held on 24th February 2018 to encourage children between the ages of 7 to 13 to participate and earn the title of IRONKIDS.

The venue for both events will be Galle Face Green. The Ministry of Sports and The Ministry of Tourism have endorsed Pro-Am Serendib’s initiative to hold IRONMAN 70.3 Colombo while acknowledging the immense benefits, prestige and international attention it will bring to Sri Lanka.

The ministries have further pledged its fullest support and cooperation to ensure the event is a success. Shangri-La Hotel, Colombo is the Official Host Hotel for IRONMAN 70.3 Colombo whilst Hayleys Tours is the Official Travel Partner of the event.

There are 255 IRONMAN branded events globally and none in the South Asian region.

The Brand being a multisport anchored on Sun, Sea and Sand as well as the road infrastructure for cycling with the need for precision in execution perfectly blends into the desired positioning of Brand Sri Lanka for 2020. Sports tourism is an emerging trend in Sri Lanka, which requires a strategic thrust.

Recent marathon, swimming and cycling events held on a smaller scale reveal the market is ripe for an event of the magnitude of IRONMAN 70.3 Colombo.

“We are excited about this announcement as we are expanding our portfolio of races – especially in South Asia where the number of IRONMAN athletes is growing every year.” said Geoff Meyer - Asia Managing Director for IRONMAN.

“We have been looking for the right partner to start our first event in South Asia and we are excited to work with Pro-Am Serendib (Pvt) Ltd. to organize a great race in Colombo.”

The event is expected to attract triathletes from all over the world with their families, friends and crew, while simultaneously providing a boost to the tourism industry in Sri Lanka, since this is the first sporting event of this magnitude to be held in Sri Lanka.

Image 2