Jun 26, 2017

TATA Motors leads Sri Lanka’s commercial vehicle market With DIMO

For over 5 years, DIMO and TATA have enjoyed a successful partnership and maintained a reputed business stance in Sri Lanka with market leadership in commercial vehicles. TATA Motors, the largest automobile company in India, has manufacturing operations spread across 4 locations in India and active presence in 46 countries including Sri Lanka, Thailand, Spain and even the UK to name a few.

Ever since the brands entry to the Sri Lanka in 1961, TATA has proved popular amongst commercial vehicle customers, delivering reliable and affordable mobility solutions right from the popular “Batta” to heavy trucks and buses.

Riding on the success of the brand, the company looks to consolidate its position further and maintain its market leadership in Sri Lanka. Speaking on the subject at T1 Prima Truck Racing, New Delhi, India was Executive Director (Commercial Vehicles) Tata Motors, Ravindra Pisharody.

He said Tata, Sri Lanka was actually the first market to which the company first exported itsr products in 1961. And this occurred through the distribution company DIMO. With a lot of the marketing the comany has gained a 40 per cent market share in Sri Lanka, which makes it the largest commercial vehicle company, Sri Lanka has no doubt become a very important market for Tata Motors and for us it is one of our sizeable markets to do business with, he said adding that they also do value this relationship with DIMO which is a very enterprising company