Fortress Resort and Spa turns to internet marketing

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(Srilankamirror) – With global internet bookings overtaking those from traditional agents, Sri Lanka’s luxury hotel – Sri Lanka’s The Fortress Resort and Spa is to make a strong push for internet marketing.

The hotel has already struck partnership with online travel agencies.

Chief executive Sumith Adjihetty said the hotel has struck deals with online travel agencies such as Jetsetter, Impulseflyier and Exosphere.

“These valuable tie-ups have helped us market the hotel better in the run up to the peak season,” Adhihetty told shareholders in the annual report.

The firm said according to data from World Travel Monitor, online bookings are now half of global bookings, while travel agents had a third of the market.

The Fortress Resort and Spa is a leading hotel in Galle, with Sri Lanka’s Vallibel group and MJF Holdings as its key shareholders.