Signal to further guard the Sri Lankan smile

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Srilankamirror – Signal celebrating five decades of caring for oral hygiene in Sri Lanka has once again come forward to reiterate their commitment to protect the world famous Sri Lankan smile for the future.

In keeping with this approach, Signal has launched a three prong action plan to protect the Sri Lankan smile.

The three prong strategy will be to promote good oral hygiene habits, educating on good oral care through delivering professional services for outreach programmes and delivering superior oral care products of international standards that has been scientifically proven, she said.

Signal launched pioneered initiatives to inculcate hygiene oral care habits among Sri Lankans for five decades.

Explaining the initiative, Oral Care Category Head Nilushi Jayathilake said that to maintain good oral hygiene throughout one’s life, it is important to inculcate correct oral care habits among people, especially from their childhood and brushing teeth twice-a-day with fluoridated toothpaste in this regard is a must.

In order to popularize this practice and create a habit change among children, Signal this year too launched the “Brush and Dance Challenge” campaign stemming from a huge success it achieved last year through the “21 day Night Time Brushing Challenge”.

This initiative introduced in 2009 has managed to change the oral care habits of Sri Lanka considerably. Results showed an increase in the night time brushing practice from 30% of the population in 2009 to 40% by 2011.

A mass media campaign to educate the consumers and the trade is planned from this month continuing through the second half of the year.